Online / Search Engine Marketing

Business is currently undergoing profound changes not seen since the Industrial Revolution two centuries ago created standardized industrial processes. This time, search engines and social media are putting clients in control of pulling relevant information on their time schedule. Legacy budget structures, outdated marketing processes and organizational structures need to rapidly adapt to grow revenue and improve profit margins. David Dalka allows executive decision makers to use search engine marketing (SEM) search engine optimization (SEO) social media and web analytics to create profitable competitive advantages, organizational redesign and profit improvement.